Customer Relationship Management
Drive business growth with our fully integrated CRM solution, combining automated marketing, advanced analytics and seamless platform connectivity. Betadvanced empowers operators to engage players, optimize campaigns and unlock long-term value with precision and ease.
Marketing Solutions Description
Betadvanced CRM is a powerful, gaming-specific marketing and analytics solution built to meet the evolving needs of our partners. It enables operators to maintain strong customer relationships by tailoring offers to individual player profiles, driven by direct, two-way interaction across multiple touchpoints.
With advanced filtering for both sports and casino verticals, our CRM empowers data-driven campaigns and personalized communication. From standalone promotion planning to execution, performance tracking and analysis, it delivers precision and actionable insights. More than just software, Betadvanced CRM is a full-service solution backed by expert support and a dedicated help desk.
Key Features
- Editable customer journeys with detailed reporting
- Multi-lingual, web-based interface for global reach
- Advanced client segmentation with 240+ dynamic filters and intersections
- Personalized notifications delivered across multiple channels
- Multi-channel campaign execution via email, SMS, pop-ups, internal messaging and push notifications
- Full tracking and analytics for email and SMS performance
- Live campaign monitoring
- Machine learning–powered Real User Monitoring
- Seamless integration with third-party messaging platforms
- Customizable dashboards with real-time metrics, charts and reports
- Visualized customer journeys directly on player accounts
- Automated reporting across 100+ parameters
- On-demand custom reports with multichannel delivery scheduling
- Lead generation and acquisition through static segments and non-customer targeting
Agent System Software
Scale your business with ease and efficiency. Betadvanced’s Agent System empowers operators to grow revenues through structured agent networks, designed to foster strong, profitable relationships between agents and players. Simple to manage, flexible to deploy and built for performance.
DescripAgent System Descriptiontion
Betadvanced’s Agent System transforms agent-player relationships into revenue-driving transactions, online and offline. Rebuilt with the latest technology, the platform is now more intuitive and user-friendly than ever. Agents gain full visibility into player balances and betting histories, with commissions earned from the income generated by their referred players. Operators maintain complete oversight, accessing the same data as their agents, including risk status, wagered amounts, winnings and both individual and aggregated profit reports.
Key Features
- Full transparency and control over all incoming cash flows, including real and credit transactions
- Flexible commission models and custom deals per agent
- Advanced tracking, reporting and performance analytics
- Multi-level architecture
- Granular permission control, global and individual
- Available on desktop, mobile and as a Progressive Web App
- Light and dark mode interface options for optimal usability
Promotions
Accelerate campaign execution with self-service promotional tools. Betadvanced enables operators to deploy marketing materials instantly, streamlining content delivery and maximizing time-to-market across all channels.
Promotions Description
BetAdvanced's promotions solution empowers operators to launch, manage and optimize marketing campaigns with speed and precision. Designed as a self-service tool, it streamlines the deployment of promotional materials, bonuses and visual assets across all channels, reducing time-to-market and increasing operational agility.
Operators can tailor campaigns to specific audiences, configure backend logic and instantly push content live. Whether you're running seasonal offers, retention campaigns or acquisition promos, the system provides full control over design, delivery and performance tracking. With built-in analytics and flexible configuration, it’s engineered to meet the demands of modern gaming businesses.
Key Features
- Self-service promotional material deployment
- Fast campaign setup and launch across multiple channels
- Bonus configuration and management (free spins, cashback, deposit match, etc.)
- Visual asset design and banner integration
- Backend logic setup for targeted offers
- Multi-channel delivery: web, mobile, email, SMS, push notifications
- Real-time performance tracking and analytics
- Audience segmentation and targeting tools
- Scheduling and automation for recurring campaigns
- Compatibility with sportsbook and casino verticals
- Seamless integration with BetAdvanced's back office and CRM tools
- Support for localized content and multi-language campaigns